Five Benefits of Using Training Videos for Employees
Training new employees should always be one of the most important tasks a business does. Good employees that know the company forwards and backwards and know their role in it can make the difference between a growing, successful business and one that is merely existing. The problem though is that tr
Simple Marketing Video Ideas to Advertise Your Business Online
When first starting out, figuring out how to promote your small business might feel overwhelming. But video content might just be one of the best marketing decisions you make to get the job done! How can video help my business? According to a 2020 Wyzowl survey, 84% of people said they have been con
Video Marketing Trends of the Future
2020 is somehow already coming to an end, which means it’s time to start looking toward the future. Video marketing changes rapidly, so staying abreast of changes is important to keep your content relevant and effective. These predictions can help direct the kinds of videos you want to produce a
Creating a Video Distribution Strategy
You’ve got your explainer video made and are ready to share it with the world—or so you think. Have you made a distribution strategy yet? Yes, video is vital to marketing today but so is knowing how to get it in front of your audience’s eyes. According to Lyfe Marketing, worldwide digital
How to Create a Great Explainer Video
So you’ve decided an explainer video is worth the effort and want to create one to promote your product, service or brand. Now what? How do you make an explainer video that stands out and catches your audience’s attention? Check out these tips: Determine Your Audience When creating an explainer
Why Explainer Videos Work
Perhaps you’ve seen the popular TED Talk “Changing Education Paradigms” delivered by Sir Ken Robinson. Despite being longer than 11 minutes—which makes it an exceptionally long explainer video—it has been seen more than 18 million times between its postings on YouTube and the TedTalks webs
What Is an Explainer Video, and Why Should I Use One?
The use of video in marketing has become more and more popular over the years. And the popularity of platforms like TikTok and YouTube means this will continue to be a valuable medium for businesses to use. According to Wyzowl’s 2020 State of Video Marketing report, 96% of people have watched an e
The 10 Best Animation Video Software Options for 2020 [Free/Paid]
The 10 Best Animation Video Software Options for 2020 [Free/Paid] You’ve probably noticed that animation has gone way beyond the cartoon characters we all grew up with. It’s become a fun, creative approach to all sorts of videos. Here are some software options that can help you if you’re consi
5 Easy-to-Use Video Makers
5 Easy to Use Video Makers Have you ever used Google to search for something, only to find yourself fixated on a video ad that popped up instead of your search results? We humans tend to respond faster to visual stimulation than plain-old text. That means no matter what your marketing goals, an enga
Explainer Videos That Convert
Creating Explainer Videos That Convert: A Checklist for Small Businesses Ever wonder why your explainer videos aren’t converting? We’ve created explainer videos for hundreds of businesses, big and small. And in the process, we’ve painstakingly learned what works and what doe
