Simple Marketing Video Ideas to Advertise Your Business Online
When first starting out, figuring out how to promote your small business might feel overwhelming. But video content might just be one of the best marketing decisions you make to get the job done!
How can video help my business?
According to a 2020 Wyzowl survey, 84% of people said they have been convinced to buy a product or service based on video content used to promote it. In short, video marketing is about as powerful a tool as you can have in your toolbox. But you don’t have to be a marketing genius to create content to promote your business that will draw customers to your brand. In fact, there are simple videos you can make that will catch interest and drive results.
In this article, we will give you a few simple ideas to advertise your business through the power of video.
The Explainer Video
The explainer video is a short video that explains your business in a way that is easy for your audience to understand. The explainer video should tell your customers who you are, what you do, and even why you do it.
Why include an explainer video on your website? Well, the average consumer will spend 88% more time on a website that also contains video content. For you, that means profit. The more time a potential customer spends with you and gets to know you, the more likely they are to buy. And the more they feel a connection with you, the more likely they are to buy and return to buy again.
The Product Video
Having a video on product pages can help you see conversion rates up to 79% higher than pages without videos. These videos show the ins and outs of your product through the power of video instead of traditional written description or simple product pictures. Seeing a product or service in action gives potential customers a sense of how your product or service works, and exactly what they can expect when they buy from you.
The Product Story Video
In addition to seeing how the product works, potential customers are also interested in hearing the background of the product. In a product story video, you can give a behind-the-scenes look at the history of how the product came to be or how the product was created. This creates a relationship between you and your consumer, which quickly turns into sales.
The How It’s Made Video
Pique your customer’s curiosity by showing audiences exactly how your products are created. Give them a behind-the-scenes look at what materials and processes go into making your products. It will not only be educational for your customer, but this kind of video can also work in showing your customer how the materials and processes you use stand out from the competition.
The Short Story Video
You can get to the very heart of your customer by using storytelling as a way to promote your product. Connecting with your audience through storytelling can often be more effective than a quick 10-second ad that has no emotional resonance. Tell the story of the average customer who uses your product or service. Show your audience a story in a few minutes that resonates with them and reflects their own story. Remember that these videos have your product and brand as elements in the video, but the most successful short story video doesn’t use them as the focus.
The Testimonial Video
Consumers are often influenced by what their friends or peers recommend. In fact, a staggering 93% of consumers read product reviews from other customers before purchasing a product online. Customers care what other people think, and they are much more likely to trust a business when someone else recommends it. Using video to give testimonials of existing customers who love your product harnesses the power of reviews in an engaging way. These testimonials give a voice and a face to your brand and helps create the story of your product.
How do I make a professional video for my business?
Whether you’re just starting out with your small business or looking to bring in new audiences, video is the best way to market your business and reach your perfect customer. At Storybox Studios, using the power of video to promote your business is what we have a passion for. Our team of video production experts can help you create professional, polished videos to help show consumers who you are and why your product or service should be at the top of their list. We have experience in any of the above ideas and other video content marketing ideas.
Contact one of our video specialists to discuss how we can help you get your small business noticed through the power of video and how we can tell your story!