5 Tips on How to Increase Conversion Rates on Videos
It’s not an exaggeration to say that if video content isn’t in your marketing plan, you are missing out on a lot of potential revenue. Why is video marketing so important to your company? According to a survey by Marketing Land, 71% of respondents reported that video conversion rates outperforme
How to Create a Great Explainer Video
So you’ve decided an explainer video is worth the effort and want to create one to promote your product, service or brand. Now what? How do you make an explainer video that stands out and catches your audience’s attention? Check out these tips: Determine Your Audience When creating an explainer
Why Explainer Videos Work
Perhaps you’ve seen the popular TED Talk “Changing Education Paradigms” delivered by Sir Ken Robinson. Despite being longer than 11 minutes—which makes it an exceptionally long explainer video—it has been seen more than 18 million times between its postings on YouTube and the TedTalks webs
What Is an Explainer Video, and Why Should I Use One?
The use of video in marketing has become more and more popular over the years. And the popularity of platforms like TikTok and YouTube means this will continue to be a valuable medium for businesses to use. According to Wyzowl’s 2020 State of Video Marketing report, 96% of people have watched an e
