5 Tips on How to Increase Conversion Rates on Videos
It’s not an exaggeration to say that if video content isn’t in your marketing plan, you are missing out on a lot of potential revenue. Why is video marketing so important to your company? According to a survey by Marketing Land, 71% of respondents reported that video conversion rates outperformed all other marketing content.
But what if you’re already creating engaging video content as part of your marketing plan but you’re not seeing the results? Trust us, it’s not time to abandon the video.
In this article, we lay out our 5 best tips from our video conversion experts on how to increase conversion and see the results you’ve been looking for.
Tip #1: Create Videos People Will Want to Watch
It seems like common sense: If you want conversions from video content, you want to make videos that people will actually watch. But even if you know this is the goal, not everyone knows how to create content that converts.
The key to making engaging content is to keep it simple. Don’t overfill your script with filler content. Use strong storytelling techniques that actually have substance. Keep the video short and focused on your product’s highest value propositions and your client’s most pressing pain point. Give them just enough to get them excited about learning more about how your product or service will help them.
Tip #2: Don’t Forget Your Call to Action
Remember that what you want requires action on the part of your audience. Tell them what this action is several times throughout the course of your video. Do you want them to download something? Engage with your social media profile? Find out more information about your product or service? Whatever it is you want your target audience to do, tell them several times.
And tell them in several ways. With video, you have the advantage of being able to communicate your call to action in several different ways. You can have your narrator verbally present it, use a permanent banner on the video, and provide a link for more information in your video description.
Tip #3: Create Custom Thumbnails
A thumbnail is going to be your lead’s first impression of your video, and it can often determine whether or not they click the “play” button. It’s simple: if people aren’t interested the moment they see your video, they never will be.
Use eye-catching details in your thumbnails like bright colors, pictures instead of too much text, and catchy titles that will pique their interest. Also, keep in mind that humans are psychologically wired to be drawn to other human faces. Use a human face that is inviting or intriguing to begin establishing your personal connection with your potential client from the first moment.
Tip #4: Send Specific Videos to Specific Prospective Clients
Do you know what kind of content you want your prospective clients to see? Well, sometimes the clients themselves don’t. Instead of having them wandering around your website or video channel, send specific content to targeted audiences to show them what they can’t afford to miss.
This tactic makes your audience feel like you “get them,” like you care about their pain points and understand how to ease them. Creating this more personalized sales experience makes them more open to hearing your message about how your product or service is just what they need.
Tip #5: Use the Power of Social Media
According to Oberlo, there are 3.5 billion social media users worldwide with 54% of social browsers using social media to research products. What does that mean for you? A lot of potential customers.
There’s a lot of room for creativity when creating video content for social media. You can use the platform to show different sides of your business and your product with different kinds of videos. Experiment with different content such as how-to videos that show viewers practical ways they can use your product. Feature behind the scenes videos that take viewers beyond just the product and to show how it’s made or produced. Create a product video that features specifics on a featured product and how it works or is used.
Finding a video production agency
There are many more ways you can bring media conversions into your business and the experts at Storybox Studios are excited to show you how. By understanding the power of media, our video conversion experts will show you how to take leads and move them through your sales funnel. Contact one of our experts today about how we can help you use video to take your business to the next level.