Using Video Content on Social Media

A Step-by-Step Guide on Incorporating Videos Into Your Social Media Strategy

Social Media has been ruling the world for many years now. From Facebook in 2004 to Instagram in 2010, it is everywhere – and videos have become an integral part of it.

Video content was first used as a means of enjoyment and engagement for the general population. To catch a glimpse into a celebrity or influencer life, or to stay in touch with what the top designers were wearing. But now, it’s a little more than that.

Brands have been drawn to social media marketing and advertising as a cost-efficient and widespread means of content production- the most engaging method of content production. Social media content production specifically is the “art of creating content for your social media channels.” A comprehensive social media strategy typically includes images, videos, graphics, and much more. 

So, if you’re interested in incorporating video into your marketing strategy, social media is a good place to start. Let’s take a peek into the world of using videos in your social media content and how it can benefit your marketing campaigns.

Why Should You Use Videos For Social Media Marketing?

Videos have always been an effective way of engaging with the general public. They are, without a doubt, eye-catching leading “87% of online marketers to use video content in their strategies.”

The use of videos has become popular because it yields profits for businesses, and your business could be one of them! Skilled, professional agencies like StoryBox Studios can take care of the entire video production process, from beginning to end.

Benefits of Using Videos For Social Media Marketing

Videos in social media have massive benefits. Brands love using them, and customers love seeing them. But sometimes this type of logic isn’t enough to get a video production budget approved. Your manager is likely to ask, what value or ROI can we expect from investing in a video production budget? Here’s what you can tell them…

Brand Awareness

In a world full of commercial competition, a business needs to stand out to survive. The simplest way to do this is with brand awareness. When customers can recognize, understand and relate to a brand, they will come back to it. This will lead to repeat purchases. But how do videos on social media lead to brand awareness?

When a business displays its product with the help of a storyline, appealing graphics, or the face of a celebrity or an influencer, customers feel like they can trust you. They trust the influencers, they trust your investment into your product or service, they trust the buzz, comments, likes, and mood that your videos and marketing create.

According to Animoto, “ Video ads were the #1-way consumers discovered a brand they later purchased from”

Brand Differentiation

Communicating the distinctive qualities of your business is also an essential aspect of making a sale. Videos are a simple way to do this, with a low barrier of entry. With one 2 minute video, you can explain, demonstrate and share the benefits of your product or service to a consumer without them needing to open an email, visit a website, or read a blog. Your product or services’ unique benefits, value prop, and story can be shared with such ease.

Videos make your message more simple and fun to receive, less salesy, and more unique.

Increased Web Traffic

The use of videos on social media helps increase web traffic. Web Traffic refers to the number of visitors to your website.

Having videos direct potential customers to your website helps you increase your web traffic and also increases your value for specific queries. This leads to an increase in rankings and makes your business’s website more visible in universal, or organic search. 

Achieving Cost Effectiveness 

Unlike ads which are run and maintained on budgets, videos can be used in your sales process, marketing campaigns and exist on your socials and sites as long as you want them up, for no cost. If they are evergreen, educational, amusing, and relevant, they can appeal to new customers who visit your platforms and be shared, sent around, and revisited constantly. 

How Do You Make a Good Video To Share on Social Media – The Video Production Process

The first tool you need to get started with videos in your social media strategy is a good video production agency. Before deciding on a studio, be sure to check them out thoroughly- reviews, ratings, portfolios, and references are a great place to start.

Map Out Your Strategy

Once you’ve decided on a production studio, make sure you have a clear strategy in place to communicate your needs to your studio. Ask yourself these questions:

  1. What do you want to achieve from incorporating videos into your strategy?
  2. Who is the target audience?
  3. What type of video are you aiming for? Should it be an animation, or will it include real-life stars?
  4. Do you want to follow the current trends or do something out of the box?
  5. What’s your budget?

Make sure whatever you plan ticks all the boxes above. Oftentimes, it’s easy to forget that videos are not standalone pieces. They should be a strategic aspect of a comprehensive and well-planned marketing strategy. Be clear in communicating this strategy and goals with your studio of choice.

Portray the Brands Aesthetics

When planning for quality video production, make sure your content is not off-brand. The video should support the values, look and feel of your current brand. Make sure whatever the aesthetics of your business are, they are portrayed well in your videos as well.

If it is in your budget, consider utilizing an influencer who appeals to your target audience and matches your brand values and voice. According to the 2019 Influencer Marketing Hub survey, companies benefit from an influencer marketing strategy, with every $1 spent on influencer marketing generating an average of $5.20.

Evaluate the Effectiveness

Evaluation helps ensure that your strategy reaches success. If a video marketing campaign was not as successful as you hoped, then it’s time to dig deeper.

Where are folks exiting the video? What is the average watch time/percentage? Was there a lack of a clear-cut strategy or was the wrong target audience chosen?

Then, focus on how you can adjust your marketing campaign or audience, or adjust your strategy for your next video campaign. For example, if you chose animated graphics for your first video, try a live-action video for your second.

The Takeaway

Now that you know how important videos are for social media marketing, it’s time that you take the next step. As you build out your next marketing campaign, consider how you incorporate videos. If you’re looking for a full-service video studio capable of turning your raw ideas into idealistic video marketing campaigns – StoryBox Studios is your answer. 

Send us an email, and get ready to see your marketing plan come to life!

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