5 Video Mistakes You Should Avoid
As of 2021, videos are one of the most effective marketing tools. In a report from Hubspot in 2020, it was reported that video is the number one form of media used as part of a marketing strategy over blogs and infographics. 61% of marketers reported that they plan to increase their spending for 2021 in their video marketing strategy. However, commonly made video mistakes can make your content expensive and ineffective. That’s why it’s vital for your business to take advantage of video content.
Put down your copy of Video Marketing for Dummies and let us guide you through some of the top video marketing mistakes that will sink your plan before it reaches the audience you want to reach.
Using Video as a Sales Pitch
One video mistake that is often made in a company’s explainer video is that the company uses it to sell and sell hard. Video doesn’t necessarily have to be at the top of your sales funnel. Some of the real power videos have are its ability to connect with your audience and create a relationship with them before trying to sell them anything.
According to Google, the videos that get the most attention are “how-to” videos, not sales pitches. Create content that showcases the products or services you’re trying to sell and let them sell themselves.
Ignoring What the Audience Needs
This one may seem obvious since the whole reason for creating the video is to address the needs of the audience. However, a common mistake is creating video content that addresses what you think an audience wants and not exactly what they need. In other words, what the audience specifically typed into the search bar to come across your video was ignored.
Some simple keyword research can help you here. Seeing what your ideal audience is searching for will help you design your video content around what is bringing in traffic and what is getting views.
Not Branding the Message
It’s easy to get caught up in creating a memorable video with a memorable message but forgetting that you also need to make your brand memorable as well. One major video marketing mistake is forgetting your brand entirely.
Branding your message can be as simple as using your logo, your company’s tagline, its color palette, and where they can find you online and on social media. Whether it’s at the beginning of the video or at the end, make sure your audience will be able to identify your brand as the conveyer of the message they just saw.
Having Too Many Goals
You probably have a lot to say and even more you want to accomplish when using video as part of your marketing strategy. You may want your video to get a lot of views, get new people to subscribe, rank high in searches, drive traffic to your online presence, increase sales, and more. But cluttered and dense messages often translate into ineffective marketing in the long run.
Since a good rule of thumb is to keep your video to 5 minutes or less, it’s important to allow your video to have one goal in mind and accomplish that goal well. Craft each video to address a different goal, and you’ll find you get more goals accomplished at the campaign’s end.
Getting the Quality Wrong
Technology has made it possible for anyone with a smartphone to be a video producer. However, that doesn’t mean you’re going to get the best quality video if you partner with the wrong person. If your video is low in quality because you’re working with the wrong team, viewers will equate the quality of the video with the quality of the work your business does.
Creating a high-quality, professional video will help customers feel they can trust you when spending their money. After all, appearances count for a lot when it comes to what brands consumers trust and what brands consumers feel are amateurs.
When it comes to creating quality videos that meet your goals, StoryBox Studios has the expertise and experience to help steer you away from these and other video marketing mistakes. With our state-of-the-art equipment and knowledgeable team, our full-service video studio can help you create the video marketing campaign you always envisioned. Contact one of us today to discuss your project, and let us help you tell your story in a way that will make your marketing strategy a successful one.