Creating Explainer Videos That Convert: A Checklist for Small Businesses Ever wonder why your explainer videos aren’t converting? We’ve created explainer videos for hundreds of businesses, big and small. And in the process, we’ve painstakingly learned what works and what doesn’t. Here, we’ll share our formula for creating explainer videos for home pages, sales [&he

Perhaps you’ve seen the popular TED Talk “Changing Education Paradigms” delivered by Sir Ken Robinson. Despite being longer than 11 minutes—which makes it an exceptionally long explainer video—it has been seen more than 18 million times between its postings on YouTube and the TedTalks website.  The whiteboard drawing animation that accompanies the audio helps viewers […]